A useful analogy to FAS fish is that of frozen peas. “Fresh as the moment when the pod went pop” was Birdseye’s slogan during their advertising campaign. This went a long way in changing public view of what is now a household staple and one of the great success stories of modern day food manufacturing. It really is exactly the same scenario with the FAS filleting process.
- Fred CapelChez Fred
Smales have supplied Chez Fred since we opened in 1989, and throughout that time they have been a supplier who I know and trust to provide the service and quality I expect. We are always striving to give people the best fish and chip experience possible and we work hard to promote the sustainability of the fish we source. Smales have certainly helped us to deliver a quality product every time.
- Gregg HowardOur Plaice
My passion for setting high standards for the great British fish & chip industry, and the quality of our product has always been the driving force behind Our Plaice. To deliver the best you have to consistently demand the best from your suppliers – something I know I can rely on Smales to provide.
- Craig MawKingfisher Fish and Chips
At Kingfisher we have made a commitment to ensure the fish we serve is sustainable and always sourced from well managed fish stocks. Smales have been a long standing supplier who were extremely helpful during the process of us gaining our MSC Chain Of Custody, and continue to provide us with the widest choice of MSC certified Cod in the market. They are able to help us source sustainable products and can even trace fish back to the day it was caught.
- David HanburyHanbury's Fish & Chips
We have been serving our famous fish & chips for more than three decades and Smales have been a key supplier throughout that time. As well as providing me with the highest quality Cod & Haddock all year round, they have been very supportive in our entries in the Fish & Chip Awards, sourcing MSC sustainable products and even providing their staff to sing at our annual charity events!
- Dave HenninghanHennighans Top Shop
Since 1982, my family have been putting their heart & soul in to making the very best fish & chips, winning many industry awards in that time. I believe that finding suppliers who are willing to go that extra mile for you is an essential foundation for any successful business, and Smales have have definitely been that for us.
- Richard LongHarlees Fish and Chips
Harlees is a third generation family business with passion for quality, freshness and value-for-money. We currently have eight branches so continuity of supply and reliability are crucial in making sure we are able to offer our customers the product they have come to expect. After dealing with Smales for more than 20 years, I know I can trust them to have the quality of product & service we need all year round.