01482 324997 or info@smales.co.uk

The Fish Experts

Since 1937 we have been supplying the UK’s fish fryers and caterers with quality fish and seafood. Today we remain a family owned business, renowned for reliability and the consistent quality of our sustainably sourced fish and seafood. We bring value for money, tradition and innovation to the nation’s table working with elite suppliers from around the globe.

Fish, chips and peas

Tradition and innovation for over 85 years

Our range of fish and seafood products is ever growing and is complemented by a variety of specialities and indispensable items that fish and chip shop customers demand. From cod to skate and from pies to peas we have everything the fish fryer needs.

Our innovative product development team work hard to create inspiring meal solutions for some of the UK’s largest food service businesses. We use our market knowledge and understanding of consumer trends to add value to every plate.

What you can expect from Smales

Trawler at sea
Chips in bag with wedge of lemon
Fisherman on trawler with fish
Cooked fish on bed of peas
Smales delivery van

Founded in 1937

Smales remains wholly and independently owned by the Smales family. During this time the business has developed an excellent reputation throughout the UK, thanks to its sourcing of quality fish and seafood, coupled with its experienced and dedicated team of employees.

Black & white picture of workers on dock

Discover our products for fish friers. Find out why we're first for innovation in food service.

Sustainably caught fish

Like all companies throughout the fish and seafood industry we have a duty to implement and promote sustainable fishing practices. This is to protect the future of a resource on which millions of people and economies depend. It is paramount to maintain a healthy marine environment.

Shawl of fish in the sea

Smales in numbers

15

supply partners representing 90% of North Atlantic FAS supply chain

34

Frozen at sea production trawlers accounting for 75% of the North Atlantic FAS fleet

2500+

UK fish and chip shops are serviced by us!

1 Million

portions of fish are served via our sales and distribution network every week

Reliable Suppliers

We pride ourselves on the relationships we have with reliable suppliers. This ensures continuity of supply throughout the year and a consistent quality you can count on. We offer our customers unrivalled service and the widest choice of Frozen at Sea brands in the market.

The people that make Smales

Man serving fish & chips

Customers

Fisherman on trawler looking out to sea

Supply Partners

Sales team

Our team

Man driving Smales van

Our Depots

Quality Food Service produce

Our passion for fish and seafood that started in 1937 is as strong as ever. We sustainably source the best products globally enabling us to provide a specific service to our food service clients. We understand the exacting needs of the catering industry. We work hard to develop new products that help caterers and wholesalers alike provide great choice and convenience to their customers.

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Our products

We offer the widest choice of sustainably sourced frozen at sea fish in the market. Our extensive range of IQF and frozen at sea fish, seafood and complementary catering products are carefully selected and expertly prepared ready for your menu.

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Frozen at Sea

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Salmon fillets on plate

Speciality Fish and Seafood

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Meat pie with chips

Catering

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