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About Us

Founded in 1937, Smales remains wholly and independently owned by the Smales family. During this time the business has developed an excellent reputation throughout the UK, thanks to its sourcing of quality fish and seafood, coupled with its experienced and dedicated team of employees.

We continually train and invest in key personnel which allows us to ensure our customers have access to the best and most relevant market information as well as a high standard of customer service.


As a result of recent investments in our infrastructure we offer a weekly next day delivery service to our customers throughout the UK.


The company continues to work closely with long standing supply partners to enable us to introduce and develop innovative products in order to give our customers the choice and variation they need to stay ahead of the market.

Today the company operates in two main industry sectors

We are committed to offering the best possible choice in sustainable products, and providing the highest quality service to our customers.  To ensure this, we hold full MSC chain of custody certification, stock the widest range of MSC certified brands in the market and also hold BRC accreditation in storage, wholesale and manufacturing.

  • Smales have supplied Chez Fred since we opened in 1989, and throughout that time they have been a supplier who I know and trust to provide the service and quality I expect. We are always striving to give people the best fish and chip experience possible and we work hard to promote the sustainability of the fish we source. Smales have certainly helped us to deliver a quality product every time.

    Fred CapelChez Fred
  • Since 1982, my family have been putting their heart & soul in to making the very best fish & chips, winning many industry awards in that time.  I believe that finding suppliers who are willing to go that extra mile for you is an essential foundation for any successful business, and Smales have have definitely been that for us.

    Dave HenninghanHennighans Top Shop
  • My passion for setting high standards for the great British fish & chip industry, and the quality of our product has always been the driving force behind Our Plaice. To deliver the best you have to consistently demand the best from your suppliers – something I know I can rely on Smales to provide.

    Gregg HowardOur Plaice
  • We have been serving our famous fish & chips for more than three decades and Smales have been a key supplier throughout that time. As well as providing me with the highest quality Cod & Haddock all year round, they have been very supportive in our entries in the Fish & Chip Awards, sourcing MSC sustainable products and even providing their staff to sing at our annual charity events!

    David HanburyHanbury's Fish & Chips
  • At Kingfisher we have made a commitment to ensure the fish we serve is sustainable and always sourced from well managed fish stocks. Smales have been a long standing supplier who were extremely helpful during the process of us gaining our MSC Chain Of Custody, and continue to provide us with the widest choice of MSC certified Cod in the market. They are able to help us source sustainable products and can even trace fish back to the day it was caught.

    Craig MawKingfisher Fish and Chips
  • Harlees is a third generation family business with passion for quality, freshness and value-for-money.  We currently have eight branches so continuity of supply and reliability are crucial in making sure we are able to offer our customers the product they have come to expect.  After dealing with Smales for more than 20 years, I know I can trust them to have the quality of product & service we need all year round.

    Richard LongHarlees Fish and Chips