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Our Suppliers

Our Suppliers

We pride ourselves on the relationships we have with reliable suppliers, ensuring continuity of quality and supply throughout the year. This allows us to offer our customers an unrivalled service and the widest choice of Frozen At Sea brands in the market.

Much of the fish now caught and supplied into the UK’s Fish and Chip shops is produced by a number of modern trawlers. These operate in carefully managed fishing grounds in the icy, clear Arctic waters around Iceland, the Faroe Islands, Norway and Russia.


The vessels have onboard factory processing and freezing machinery. The fish is caught, processed, filleted and frozen at sea within six hours of being caught, resulting in a consistently high quality of product.


Over the last 40 years our company has built relationships with reliable supply partners, ensuring we can deliver continuity of quality and supply throughout the year. This also enables us to offer our customers the widest choice of frozen at sea brands in the market.

Click on the flagged nations below to find out more about each countries associated brands and their production specifications.
The infographic below is a representation of the current supply chain of Frozen at Sea fillets; where the fish is caught, landed and distributed and subsequently, how it is then transported throughout the UK via our national distribution centres.


Much of the fish is caught in the Barents Sea and then landed in the vessels native country. From there it is transported directly into Hull and Grimsby, sometimes via Holland, and is then distributed to our customers throughout the UK.

Ramoen Trawler – Catching & Producing Frozen At Sea Cod

Smales Product Guide 2017/2018



  • We have been serving our famous fish & chips for more than three decades and Smales have been a key supplier throughout that time. As well as providing me with the highest quality Cod & Haddock all year round, they have been very supportive in our entries in the Fish & Chip Awards, sourcing MSC sustainable products and even providing their staff to sing at our annual charity events!

    David HanburyHanbury's Fish & Chips
  • Since 1982, my family have been putting their heart & soul in to making the very best fish & chips, winning many industry awards in that time.  I believe that finding suppliers who are willing to go that extra mile for you is an essential foundation for any successful business, and Smales have have definitely been that for us.

    Dave HenninghanHennighans Top Shop
  • Harlees is a third generation family business with passion for quality, freshness and value-for-money.  We currently have eight branches so continuity of supply and reliability are crucial in making sure we are able to offer our customers the product they have come to expect.  After dealing with Smales for more than 20 years, I know I can trust them to have the quality of product & service we need all year round.

    Richard LongHarlees Fish and Chips
  • At Kingfisher we have made a commitment to ensure the fish we serve is sustainable and always sourced from well managed fish stocks. Smales have been a long standing supplier who were extremely helpful during the process of us gaining our MSC Chain Of Custody, and continue to provide us with the widest choice of MSC certified Cod in the market. They are able to help us source sustainable products and can even trace fish back to the day it was caught.

    Craig MawKingfisher Fish and Chips
  • Smales have supplied Chez Fred since we opened in 1989, and throughout that time they have been a supplier who I know and trust to provide the service and quality I expect. We are always striving to give people the best fish and chip experience possible and we work hard to promote the sustainability of the fish we source. Smales have certainly helped us to deliver a quality product every time.

    Fred CapelChez Fred
  • My passion for setting high standards for the great British fish & chip industry, and the quality of our product has always been the driving force behind Our Plaice. To deliver the best you have to consistently demand the best from your suppliers – something I know I can rely on Smales to provide.

    Gregg HowardOur Plaice